newsweek:

fastcompany:

Still can’t get enough of the Superbowl ads? Here’s Fast Company’s take on THE 8 BEST ADS OF SUPER BOWL XLVII

For years now, one of the central changes that’s been happening in the ad industry—or, a change that the industry has been trying to effect—has been the shift from the notion of making ads (that is, one-off messages that run for a short, pre-determined period of time) to the idea of making content, and having an ongoing conversation with consumers. You can see that evolution reflected in Super Bowl commercials.

In the end, though, whatever the strategy, whenever brands unleash their ads, the key is making content that people want to watch, interact with and share.

Check out Fast Company’s slide show to see our picks for the brands who did that best.

Oreo won. There’s no debate. 

Brands thinking fast on their feet during #SB47 blackout.